New Year, New Opportunities for Better Health

The close of the year is the perfect time to re-engage with lapsed patients—those who have missed their routine check-ups, screenings, or follow-up appointments— and encourage them to schedule routine preventative care. As individuals reflect on their resolutions and goals for the year ahead, providers have a unique opportunity to tap into this seasonal motivation and remind them of the importance of their health.

The benefits of participating in routine care has been well documented; it can significantly reduce the risk of serious health conditions and improve overall health outcomes. Yet, data shows a steady decline in clinical preventative services over the last decade. When patients miss these visits, it not only results in worse outcomes for them but higher costs, and a strain on the healthcare system.

The Institute of Medicine estimates that missed prevention opportunities cost the US $55 billion annually.

Lapsed patients represent a significant opportunity for providers. They are often the key to minimizing the burden of care and maximizing lifetime patient value. Re-engaging them ensures that their health can be managed more proactively, reducing future complications, while boost long-term revenue through repeat encounters. By reaching out to patients who have fallen off the radar, providers can not only enhance their financial stability but also improve overall care quality, ensuring patients remain healthy, engaged, and loyal for years to come.

And re-engaging lapsed patients is easy.

An outreach campaign focused on New Year’s resolutions can be both timely and effective. A friendly reminder that the start of the new year is the perfect time to schedule an annual check-up, catch up on missed screenings, or review personal health goals can motivate patients to take action toward better health. By delivering this message through an omnichannel approach—whether via email, text, or phone call—providers can reach patients in a way that resonates with those ready to make positive changes in their lives. It’s a simple, yet powerful strategy to encourage proactive health management.

So, as patients make their resolutions, healthcare providers should do the same—resolve to re-engage lapsed patients, help them take control of their health, and make this year the best one yet for preventative care.

Looking for a coordinated outreach campaign? We can help.